Updated May 2026 · U.S. Census Bureau
Consumer Indicator
Retail Sales (Monthly Change)
Retail Sales (Monthly Change) is a measure of household sentiment, spending, and financial health sourced from U.S. Census Bureau, updated monthly. Next release: 2026-04-16.
Historical Trend
| Date | Value |
|---|---|
| 2026-03 | -0.2% |
| 2026-02 | 0.2% |
| 2026-01 | -0.9% |
| 2025-12 | 0.4% |
| 2025-11 | 0.7% |
| 2025-10 | 0.4% |
| 2025-09 | 0.4% |
| 2025-08 | 0.1% |
| 2025-07 | 1.0% |
Reading the Current Print
At -0.2%, the current reading sits in the lower portion of the recent historical range for this series. That is depressed relative to recent norms; the question for an operator is whether the soft reading reflects a near-term cyclical low or the start of a more persistent shift.
Retail Sales moved from 0.2% to -0.2% since the prior monthly release — a sharp move lower of -0.4%. Downward moves on consumer indicators usually carry directional information about the cycle; pair this reading with related series before drawing strong conclusions.
Monthly publication makes this a primary cyclical indicator. Each release moves markets and feeds into Federal Reserve policy debate. Watch year-over-year change rather than month-over-month for the cleanest read on direction; the headline monthly print often gets revised in subsequent releases.
What This Means for Business
Retail sales declined 0.2% in the latest report, following a weak January (-0.9%). Excluding autos and gas, the picture is slightly better. For executives in retail and consumer goods, the data suggests consumers are pulling back on discretionary purchases while maintaining spending on essentials. E-commerce continues to gain share of total retail sales.
For deeper context on how Retail Sales fits into the broader macro picture, see the learn library; for live cross-checks against related series, browse the full indicators dashboard; for tools that translate the reading into business outputs (DCF discount rates, runway projections), see the calculators page. Authoritative external context is available at the Federal Reserve’s FRED database, the U.S. Bureau of Labor Statistics, and the SEC EDGAR system for company-level filings.
About Retail Sales
Retail sales measures the total receipts of retail stores, covering purchases of durable and nondurable goods. It is a timely indicator of consumer demand and is closely watched for signs of economic strength or weakness.
Methodology
The Census Bureau surveys approximately 5,500 retail firms monthly. The advance estimate is released about two weeks after the reference month. Data covers stores but not services (restaurants are included, but healthcare, housing, and financial services are not). Results are seasonally adjusted.
The series is published by U.S. Census Bureau under series identifier RSXFS. ExecBolt does not estimate, model, or interpolate this value — every reading on this page is pulled directly from the publishing agency’s primary release. For full sourcing and citation guidance, see the methodology page.
Related Indicators
Frequently Asked Questions
What is Retail Sales (Monthly Change) right now?
Retail Sales (Monthly Change) is currently -0.2%, down -0.4% from the previous monthly reading. Source: U.S. Census Bureau, series RSXFS, last updated 2026-03-17.
How is Retail Sales calculated?
The Census Bureau surveys approximately 5,500 retail firms monthly. The advance estimate is released about two weeks after the reference month. Data covers stores but not services (restaurants are included, but healthcare, housing, and financial services are not). Results are seasonally adjusted.
Where can I verify this number?
Retail Sales (Monthly Change) is published by U.S. Census Bureau. The primary release is available at https://www.census.gov/retail/index.html; the U.S. Census Bureau hosts the historical series and provides API access for programmatic verification.
Does retail sales include online shopping?
Yes. Retail sales includes both brick-and-mortar and e-commerce sales. The Census Bureau also publishes a separate quarterly e-commerce estimate. Online sales currently represent approximately 16% of total retail sales, up from 11% pre-pandemic.